It started with DJing and producing tech house through school. I was on the decks for Vex's first show myself.
What began as throwing one event grew into a full events business: we produce our own live shows and manage an artist roster, run a booking agency for DJs and talent, operate a label, and put together complete event packages for other clients end to end: venue, ticketing, DJ, catering, security, photo booth, the lot.
I rarely DJ these days. I ended up focused on the business side of it instead, but the technical mixing and production knowledge from those years is still there, and people who've heard me play tell me I should do it more.
Live shows & an artist roster · A booking agency for DJs and talent · A record label · End-to-end event production
The ads, the posters, the reels, the multicam, the video edits, this kind of website: I never outsourced any of it.
What's next
I'm starting a production company, a creative studio built to streamline the services above (photography, videography, editing, mixing and mastering) and bring other creatives on board.
Designing the lineup for the first ever event, then out with Kuman putting posters up around the city ourselves.
Oct 2024
First event, first flop
The first Vex event: an under-18s Halloween party that barely sold a ticket. The promo video was rough, but we ran it anyway.
Nov 2024
First paying client
Our first DJ hire client. Testing the setup in my frontyard before the gig, then loading it all into the car for real.
Nov 2024
Real decks
First time on proper decks, at Bodega Studios in Sydney. Around the same time a mate drew the first Vex logo in Snapchat and I traced it in Illustrator.
Dec 2024
Sold the early birds, lost the show
The Christmas party sold out its early bird release, then the event fell apart and got cancelled anyway. Second event, second lesson.
Dec 2024
An actual office
The original Vex office. Not much, but it made the whole thing feel real.
Apr 2025
Press shots, finally
First time getting proper press shots taken. A small thing that felt like a big deal at the time.
Apr 2025
Melbourne, and knowing
First flight I'd ever taken, first time in Melbourne. Standing in that Airbnb, I knew this was what I wanted to do with my life.
May 2025
Whiteout goes viral
The video that used the line that ended up everywhere: hosting the biggest under-18 event in the city. It went viral across Instagram and TikTok.
Jun 2025
Melbourne starts asking
The Sydney videos travelled further than we did. People begged for a Melbourne show, so we flew down, shot content, and the first Melbourne video went viral too.
Jun 2025
500 out of 500
Whiteout Sydney sold out a month before doors.
Jun 2025
A billboard in my own town
Walking past a billboard for our show in my local town, with my own name on the lineup.
Jul 2025
Show night
Whiteout Sydney, the night itself. 500 people in the room.
Jul 2025
Then Melbourne, nine days later
Ran it back in Melbourne the following week. From an empty Halloween party to this in nine months.
Designing the lineup for the first ever event, then out with Kuman putting posters up around the city ourselves.
Oct 2024
First event, first flop
The first Vex event: an under-18s Halloween party that barely sold a ticket. The promo video was rough, but we ran it anyway.
Nov 2024
First paying client
Our first DJ hire client. Testing the setup in my frontyard before the gig, then loading it all into the car for real.
Nov 2024
Real decks
First time on proper decks, at Bodega Studios in Sydney. Around the same time a mate drew the first Vex logo in Snapchat and I traced it in Illustrator.
Dec 2024
Sold the early birds, lost the show
The Christmas party sold out its early bird release, then the event fell apart and got cancelled anyway. Second event, second lesson.
Dec 2024
An actual office
The original Vex office. Not much, but it made the whole thing feel real.
Apr 2025
Press shots, finally
First time getting proper press shots taken. A small thing that felt like a big deal at the time.
Apr 2025
Melbourne, and knowing
First flight I'd ever taken, first time in Melbourne. Standing in that Airbnb, I knew this was what I wanted to do with my life.
May 2025
Whiteout goes viral
The video that used the line that ended up everywhere: hosting the biggest under-18 event in the city. It went viral across Instagram and TikTok.
Jun 2025
Melbourne starts asking
The Sydney videos travelled further than we did. People begged for a Melbourne show, so we flew down, shot content, and the first Melbourne video went viral too.
Jun 2025
500 out of 500
Whiteout Sydney sold out a month before doors.
Jun 2025
A billboard in my own town
Walking past a billboard for our show in my local town, with my own name on the lineup.
Jul 2025
Show night
Whiteout Sydney, the night itself. 500 people in the room.
Jul 2025
Then Melbourne, nine days later
Ran it back in Melbourne the following week. From an empty Halloween party to this in nine months.
Portfolio
Selected work.
Client projects, shot and edited by me. Everything on this page is my own work.
Live multicam · 2026
Mischa Guy
Melbourne, Australia
Multicam coverage of Mischa Guy's set at Stamina. Shot, cut, and colour graded by me.
Live show coverage, brand content, and behind-the-scenes, cut for social and screen. Proficient editor across every format, from short-form to full YouTube videos.
I edited every reel on the Vex account and shot most of it too.
Event, portrait, and press photography: shot to be used, not just looked at.
03
Music
Mixing · Mastering · Production · DJing
Years engineering rap records and producing tech house as a DJ. Rap vocal or club record, it's the same process: taking a track from rough recording to a release-ready master.
Hip-hop tracks, produced, mixed, and mastered by me.
04
Software
Web & app development · Internal tooling
This site is built with Next.js, Prisma, and Stripe. I dropped out of school the first time to chase a software startup, long before Vex existed, and I still build every internal tool Vex runs on.
Next.jsTypeScriptPrismaStripeExpo
Internal Vex tool screenshots coming soon
05
Business
Paid ads · Content strategy · Promoter systems · Event production
Running Vex is as much a business as a creative practice. Paid ad campaigns tied directly to ticket sales, a tiered promoter and street team incentive structure, and the event production machinery behind every show.
Meta ads, tied directly to ticket sales
Content strategy: bulk multicam cut into trial reels
